Our Story




LivBar began in 2012 when Salem, Oregon nutrition and fitness experts, Gabe and Jan Johansen, opened LivBar as part of their health and nutrition business. Jayson Selander joined the couple in 2013 as part owner and then bought the business in 2016.

As sole owner, Jayson describes LivBar® as “the ultimate blend of quality, healthy eating and community.” His mom Jamie helps out in the kitchen, Jayson hand makes every batch of bars himself, and his teenage daughter Willow has been known to lend a hand from time to time.


The ultimate blend of quality, healthy eating and community.

“It’s too easy to fall into the trap of grabbing fast food that may be convenient, but at what cost to your health?” said Jayson. “This is a labor of love for us, and we want to provide convenient, affordable, healthy snacks that fuel your body and contribute to your overall well-being.”

Let LivBars help you live your life … healthy, satisfied and energized.